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FOCUS will again be at the starting line in next season’s ProTour. The German bicycle brand has recently signed a three-year contract with the Russian Team Katusha as technical sponsor for their bikes.

FOCUS Managing Director Mathias Seidler and Team Katusha President Andrei Tchmil recently met. Following several discussions and negotiations they finally found an agreement. Having taken his team to third place in the world rankings by the start of August 2010, Tchmil aims to secure them a permanent place place among the world’s best. To achieve this he is investing in the new high-end bike from the FOCUS workshops and the "Made in Germany" quality label for the three next seasons. Seidler too is investing in sporting success. For two years now, FOCUS has been an active player in the arena of the world's most important cycle races. The partnership with the German Team Milram opened the door to the international bicycle market. Now Seidler and FOCUS are hoping to open this door a little wider. "Our aim is a long-term partnership which will allow us to further broaden our excellent experiences in the ProTour over the last two years internationally," says Seidler.

Russian team – international riders

One of the topics discussed was the make-up of the team. FOCUS has agreed with the team management that the core of the team's riders in 2011 should come from Russia. In addition to these, there are riders from very different backgrounds in what is already a very international team. For example, 2009 Italian Champion, Filippo Pozzato will continue to ride for Katusha. Spain's Joaquin Rodriguez, the only rider able to challenge the leading pair of Contador and Schleck up in the mountains in this year's Tour de France, will also remain with Katusha.

"We are investing quite deliberately in a strong international team," says FOCUS Marketing Director, Herwig Reus. "We hope to achieve great sporting success with this team and to prove beyond doubt what our bikes are capable of. Needless to say, these expectations go hand in hand with our aim to further develop our markets abroad and increase demand for our products."

The bike: FOCUS Izalco Team Katusha

Katusha will compete in the stage races and one-day races on the FOCUS Izalco Team Katusha starting in the next season. Based on the latest phase in the evolution of the FOCUS Izalco frame, the components used include those from partners Prologo, SRAM, Continental and FSA. The frame design is based on the team colours, red, blue and white. Red will be the dominant colour of both the jersey and the bike in future to match the FOCUS brand colours.

For time trials, the team will compete on the FOCUS Izalco Chrono, co-designed by time-trial guru Andreas Walser and also sporting the new colours.

Besides the original team bikes, FOCUS customers will also be able to buy a team replica, a FOCUS Cayo, track and cyclocross bikes in matching designs.

Continental and U23 Team choose the FOCUS Cayo

Ссылка на источник.
Обзор FOCUS Izalco 2011.